• The development of

     

      In July 1952, Giorgini again organized a fashion show with names such as Capucci, Valentino and Armani became instant success. Giorgini wanted to show that these expensive clothes are worn by rich influential people with ease. The Revival of Italian Fashion Post World War II, the Italy exported accessory fashion items and leather goods.. The demand in high quality cloth materials led to manufacture of fine fabrics.

     Till 1970s the fashion was especially for rich and famous people. It was effort of Florentine Businessman Giovan Battista Giorgini who attempted to bring Italy in the global fashion world. The fashion show became overnight success. The fabrics worn were patterned and had extremely expensive cloth materials such velvets and brocades. The rich merchants with large amount of money at their disposal were ready to spend lavishly on the expensive clothing. Giorgini keeping in mind the international audience threw an extravagant party at his villa. Richly decorated hats of different shapes matched their costumes. There was increased consumption of highly fashionable cloths with greater stress to the quality of textile cloths. The dominance of Spanish fashion led to decline in Italian fashion. The models were noble men and women who wore extravagant Italian clothes in the ballroom. Great Italian artists such as Leonardo da Vinci gave one of their best masterpieces. The Decline of Italian Fashion The gothic style which is simpler style became popular in Italy and influenced Italian fashion. For centuries, Italian fashion faded away in the world of fashions.

      Italian Fashion during RenaissanceThe period after 11th century was development and domination of Italian fashion. With change in time, the Italian fashion concentrated and designed cloths for common man. The spotlight moved from Italian fashion for next hundreds of years. Intricate designs with complex fashions were made. They showed their power and status by competing by dressing extravagantly. The men's garments were short and wide with long robes decorated with ribbons and jewels. The Italian fashion was also influenced by the art during that period. The development of art was as its peak. Just like modern fashion, no rich tradesman would wear dresses that were out of fashion. In 1970s to 1980s, Milan became a fashion landmark and created current trends such as blue jeans and mini skirts which were affordable for common people. There was revival of Italian Fashion on 25th February 1951, when Giovan Battista Giorgini held a fashion show in Florence. He had invited buyers and journalists to cover the show. The most stylish and trendy dresses were Seamless Boxer Briefs Manufacturers available to common man at a low price. Great attention was paid to the extravagant dresses


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